"No Big Deal" by Love and Rockets

Song#:  4040

Date:  09/23/1989

Debut:  87

Peak:  82

Weeks:  4

Genre:  Alternative Rock

Pop Bits:  This English band scored a left field hit with the #3 "So Alive." It was taken from their self-titled fourth album that ended up reaching #14 and went gold. To try and push album sales further this next single was issued out. It did not fare well peaking at #19 Modern Rock while only spending a month on the Pop chart.

ReduxReview: Let's face it. Love and Rockets wasn't a band that was going to make music for the masses. Of course they wanted to sell albums and such, but making chart hits wasn't their goal. So the fact that they grabbed a major hit with "So Alive" was surprising. Then the task was to try and figure out how to follow it up. There was nothing on par with "So Alive" on the album, so it really was a crap shoot for the label. They opted for this lo-fi blues-laced ditty, which was probably the one with the most (or any really) single/radio potential. Still, it wasn't something that was going to light up the phones and it certainly didn't. It would basically one-n-done for the band.

ReduxRating:  4/10

Trivia:  The band's US audience grew with their second and third albums, both of which made the Top 100. Their fourth album would be their big mainstream breakthrough thanks to "So Alive." With that hit and a gold album under their belt, it seemed like the perfect time to strike while the iron was hot. But that did not happen. Instead of issuing out a fifth Love and Rockets album, the band decided to take a break and that allowed for two of its members, Danial Ash and David J, to make solo albums. The trio would finally reconvene later in '93 to work on a new album. The more electronic/dance influenced Hot Trip to Heaven would be issued out in '94. The experimental effort was met with a thud. Critics and fans were left confused about the band's direction and the LP quickly disappeared. Two more albums would follow that didn't to much to reignite the band's popularity. By 1999, they were done.

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